2011 The Scion xB is also quite powerful

This year's installment of the Chicago Auto Show has seen the launch of great vehicles for the 2008 model year. One of such vehicles introduced to the public at the said event is the all-new 2008 xB from Toyota's marque, Scion.

If that's not enough to satisfy your inner audiophile, the optional Alpine Premium stereo adds a different faceplate with a touchscreen interface and a knob that combine to mimic an iPod's controls. A series of buttons makes switching among the seven different audio sources easy. Also included with the Alpine system is HD radio, a "media expander" that improves the sound quality of digital music files and additional RCA outputs for further expandability. A navigation system and a back-up camera can also be added to the upgraded stereo.


2011 The Scion xB is also quite powerful

2011 The Scion xB Sport Wagon 4D

While the xB is naturally a big draw with practicality-minded buyers, Scion hasn't lost sight of its original mission to be a hip, funky brand for hip, funky youngsters. For 2010, that means improving the standard and optional stereo systems. The factory-installed Pioneer stereo gets a new faceplate that provides a large display screen and a multipurpose control knob designed for use with the standard iPod interface. A new RCA output allows owners to plug in an aftermarket subwoofer

Consumer Reports' Top 10 Small Cars

• The Toyota Yaris, a sedan or 2-door or 4-door hatchback
• The Honda Fit, a 4-door hatchback
• Toyota Motor Corporation's Scion xD, a 4-door hatchback
• The Honda Civic coupe
• The Honda Civic sedan
• Toyota's Scion xB, a boxy wagon
• The non-turbo Subaru Impreza, a sedan or wagon
• The Mazda3 sedan
• The Toyota Corolla, a sedan
• The Hyundai Elantra wagon
  

2011 The Scion xB Sport Wagon 4D

THE Scion-TC RACING

THE Scion-TC RACING

In general this type of car was purposely made for the Generation Y's market or also known as the Millennial market. This car was made to have an easy and regular modification feature which will allow the driver to have more options on adding any desired car accessory and the like. This car has similar framework with Toyota's Avensis and it also uses a car suspension which is commonly used in modern vehicles. The price of this car may be low but the cost of a used Scion tC may be cheaper.

THE Scion-TC RACING

2010 the Scion TC (touring coupe)

In 2004 the Scion tC (touring coupe) was developed by one of the leading Japanese car company named Toyota. The Scion tC was just a show vehicle then but was introduced in the same year as the Toyota's new car model for 2005. The company started selling these cars by June 2004. Actually the Scion tC was the replacement for the car model called Celica (which means celestial) the manufacturing period for this model started in 1986 and ended in 2005.

the Scion tC (touring coupe)

Detail Interior and Audio 2011-Scion-xB

The so-called urban utility vehicle was first introduced to the public in 2011 and from then on, it has received quite a warm welcome from car buyers. The Scion xB is characterized by its boxy design and this has already become a distinction for Scion cars. It would seem that Scion car buyers loved the boxy design of the xB because the latest model of the vehicle is made even bigger and still has a boxy design. The latest installment of the Scion xB is the result of the feedbacks of xB owners that they wanted a bigger car.

Beyond these changes to the sound system, the xB remains a practical way to be offbeat. The xB's boxy shape and surprisingly sizable proportions provide a maximum of 70 cubic feet of cargo space with the rear seatbacks folded, which is only 3 cubes less than the capacity of Toyota's RAV4. Raise those seats and there's enough room in back for a pair of full-size adults. The xB is also quite powerful thanks to a punchy 158-horsepower, 2.4-liter four-cylinder engine. It's not the most fuel-efficient engine around, though, which is a definite drawback to the xB. Other demerits include distracting center-mounted gauges and a non-telescoping wheel that will likely infuriate taller drivers.


Detail Interior and Audio 2011-Scion-xB

Scion of the Future

These two spots feature the customization available for the Scion tC and the Scion xB. The spot for the tC shows it racing around an indoor course that seems both toy-like and futuristic. For the xB, the car is revealed without tires underneath a subway. Both cars dynamically metamorphise as they show the options available. The voiceover says that both cars are ready for personalization at Scion.com with over 30 accessories.

What Works:
This spot is as interesting for the vision it shows us of the future as for the brand it promotes. It is effective on both levels. The look and feel of the commercial will be unfriendly to people not in the brand community - if you do not love the idea of taking an old Civic that’s worth $8,000 and putting $30,000 of accessories into it, then this commercial may not make sense to you. On the other hand, for the car customizer it looks as if Scion has suddenly made things much easier and more interesting.

Her is what works in this spot:

1. Positioning - Toyota is really borrowing the original Saturn brand positioning “A different kind of car. A different kind of company,” and radically altering its DNA. Scion is positioned not just to the world of car tuners but the to future of car manufacturing that they can see and understand - where every car coming off an assembly line will be unique and customized to its owner.
2. Brand Recognition - This is a ‘product as hero’ spot so the Scions take center stage for the entire duration of each advertisment. The advantage is that because of their distinct styling, the brand imprint is strong. It would be hard to think about these commercials and not remember that they’re for Scion if you remember anything at all.
3. Environment - Toyota does a good job of using the environment of the spot to reinforce the brand positioning. Each Scion appears in a fantasy location. In the tC spot we find ourselves on a track so fantastic that it might just be a toy racecar track turned into a real life circuit. The xB is a discarded treasure waiting to be discovered under a subway line. The morphing video effects also support this environment by making the car seem like the dream toy of every 15 year old boy. The music, lighting and shot selection all work very hard to reinforce the environment created by these commercials.

This vision is compelling because it offers the ultimate brand promise - a product made just for you, for what you need and what will make you happy.

What Doesn’t:
Customization can be a one-trick pony if Scion doesn’t keep ahead of rivals. This means more options easier to design and quicker to deliver at a fair price. Because no manufacturer selling to this crowd of extremely high-spending car buyers can fail to see the opportunity presented for add-on sales here. After you receive your customized car, Scion can keep selling you options and take back even more revenue from aftermarket shops.

By making the Scion as much a product of the purchaser’s imagination as the designer’s, Scion has given control to its users in a good way. But if that basic promise (my car, my way) stops being met, or if the reality of designing a car on the Internet and buying it is more difficult than it appears, Scion will have dug its own customized grave.

Scion of the Future

These two spots feature the customization available for the Scion tC and the Scion xB. The spot for the tC shows it racing around an indoor course that seems both toy-like and futuristic. For the xB, the car is revealed without tires underneath a subway. Both cars dynamically metamorphise as they show the options available. The voiceover says that both cars are ready for personalization at Scion.com with over 30 accessories.

What Works:
This spot is as interesting for the vision it shows us of the future as for the brand it promotes. It is effective on both levels. The look and feel of the commercial will be unfriendly to people not in the brand community - if you do not love the idea of taking an old Civic that’s worth $8,000 and putting $30,000 of accessories into it, then this commercial may not make sense to you. On the other hand, for the car customizer it looks as if Scion has suddenly made things much easier and more interesting.

Her is what works in this spot:

1. Positioning - Toyota is really borrowing the original Saturn brand positioning “A different kind of car. A different kind of company,” and radically altering its DNA. Scion is positioned not just to the world of car tuners but the to future of car manufacturing that they can see and understand - where every car coming off an assembly line will be unique and customized to its owner.
2. Brand Recognition - This is a ‘product as hero’ spot so the Scions take center stage for the entire duration of each advertisment. The advantage is that because of their distinct styling, the brand imprint is strong. It would be hard to think about these commercials and not remember that they’re for Scion if you remember anything at all.
3. Environment - Toyota does a good job of using the environment of the spot to reinforce the brand positioning. Each Scion appears in a fantasy location. In the tC spot we find ourselves on a track so fantastic that it might just be a toy racecar track turned into a real life circuit. The xB is a discarded treasure waiting to be discovered under a subway line. The morphing video effects also support this environment by making the car seem like the dream toy of every 15 year old boy. The music, lighting and shot selection all work very hard to reinforce the environment created by these commercials.

This vision is compelling because it offers the ultimate brand promise - a product made just for you, for what you need and what will make you happy.

What Doesn’t:
Customization can be a one-trick pony if Scion doesn’t keep ahead of rivals. This means more options easier to design and quicker to deliver at a fair price. Because no manufacturer selling to this crowd of extremely high-spending car buyers can fail to see the opportunity presented for add-on sales here. After you receive your customized car, Scion can keep selling you options and take back even more revenue from aftermarket shops.

By making the Scion as much a product of the purchaser’s imagination as the designer’s, Scion has given control to its users in a good way. But if that basic promise (my car, my way) stops being met, or if the reality of designing a car on the Internet and buying it is more difficult than it appears, Scion will have dug its own customized grave.

Scion of the Future

These two spots feature the customization available for the Scion tC and the Scion xB. The spot for the tC shows it racing around an indoor course that seems both toy-like and futuristic. For the xB, the car is revealed without tires underneath a subway. Both cars dynamically metamorphise as they show the options available. The voiceover says that both cars are ready for personalization at Scion.com with over 30 accessories.

What Works:
This spot is as interesting for the vision it shows us of the future as for the brand it promotes. It is effective on both levels. The look and feel of the commercial will be unfriendly to people not in the brand community - if you do not love the idea of taking an old Civic that’s worth $8,000 and putting $30,000 of accessories into it, then this commercial may not make sense to you. On the other hand, for the car customizer it looks as if Scion has suddenly made things much easier and more interesting.

Her is what works in this spot:

1. Positioning - Toyota is really borrowing the original Saturn brand positioning “A different kind of car. A different kind of company,” and radically altering its DNA. Scion is positioned not just to the world of car tuners but the to future of car manufacturing that they can see and understand - where every car coming off an assembly line will be unique and customized to its owner.
2. Brand Recognition - This is a ‘product as hero’ spot so the Scions take center stage for the entire duration of each advertisment. The advantage is that because of their distinct styling, the brand imprint is strong. It would be hard to think about these commercials and not remember that they’re for Scion if you remember anything at all.
3. Environment - Toyota does a good job of using the environment of the spot to reinforce the brand positioning. Each Scion appears in a fantasy location. In the tC spot we find ourselves on a track so fantastic that it might just be a toy racecar track turned into a real life circuit. The xB is a discarded treasure waiting to be discovered under a subway line. The morphing video effects also support this environment by making the car seem like the dream toy of every 15 year old boy. The music, lighting and shot selection all work very hard to reinforce the environment created by these commercials.

This vision is compelling because it offers the ultimate brand promise - a product made just for you, for what you need and what will make you happy.

What Doesn’t:
Customization can be a one-trick pony if Scion doesn’t keep ahead of rivals. This means more options easier to design and quicker to deliver at a fair price. Because no manufacturer selling to this crowd of extremely high-spending car buyers can fail to see the opportunity presented for add-on sales here. After you receive your customized car, Scion can keep selling you options and take back even more revenue from aftermarket shops.

By making the Scion as much a product of the purchaser’s imagination as the designer’s, Scion has given control to its users in a good way. But if that basic promise (my car, my way) stops being met, or if the reality of designing a car on the Internet and buying it is more difficult than it appears, Scion will have dug its own customized grave.

2008 Scion tC pricing announced

Scion has announced the pricing for its new 2008 Scion tC. The 2008 Scion tC Spec, which lets tuners take a blank tC and modify it, starts at $15,300 for a manual and $16,100 for an automatic. The core 2008 Scion tC model starts at $17,000 for the manual and $17,800 for the automatic.

The 2008 Scion tC receives new styling with a new upper mesh grille, lattice lower grille, projector-type low beam headlights with black trim, and rear tail lights similar in style to the tC’s headlights with round combination lamps.

Apple iPod connectivity becomes standard on all 2008 Scion models with a Scion’s standard 160-watt maximum output Pioneer AM/FM/CD audio system featuring a head unit with iPod control.

2008 Scion tC pricing announced

Scion has announced the pricing for its new 2008 Scion tC. The 2008 Scion tC Spec, which lets tuners take a blank tC and modify it, starts at $15,300 for a manual and $16,100 for an automatic. The core 2008 Scion tC model starts at $17,000 for the manual and $17,800 for the automatic.

The 2008 Scion tC receives new styling with a new upper mesh grille, lattice lower grille, projector-type low beam headlights with black trim, and rear tail lights similar in style to the tC’s headlights with round combination lamps.

Apple iPod connectivity becomes standard on all 2008 Scion models with a Scion’s standard 160-watt maximum output Pioneer AM/FM/CD audio system featuring a head unit with iPod control.

2008 Scion tC pricing announced

Scion has announced the pricing for its new 2008 Scion tC. The 2008 Scion tC Spec, which lets tuners take a blank tC and modify it, starts at $15,300 for a manual and $16,100 for an automatic. The core 2008 Scion tC model starts at $17,000 for the manual and $17,800 for the automatic.

The 2008 Scion tC receives new styling with a new upper mesh grille, lattice lower grille, projector-type low beam headlights with black trim, and rear tail lights similar in style to the tC’s headlights with round combination lamps.

Apple iPod connectivity becomes standard on all 2008 Scion models with a Scion’s standard 160-watt maximum output Pioneer AM/FM/CD audio system featuring a head unit with iPod control.